Quotable Quotes

"The one certain factor about any market is that it will not last forever. As the population ages and society advances, consumer tastes, desires, and values undergo a transformation. What is accepted today may be anathema tomorrow. Today's fad is tomorrow's garage sale. This is precisely why businesses must know the demographic breakdown of the population and the unique characteristics of each market segment its products or services are attempting to attract." (Source: Barton C. White, The New Ad Media Reality: Electronic over Print, Quorum Books, 1993)